Billboard Redesign Concept
Display Signage, 2012
Schilling asked me to generate some billboard concepts to help introduce their new secondary logo mark “Best Price Guaranteed” created by a separate design firm. Each department of the store had a different color associated with it. Their original billboard concepts took each department specific color and separated it from the product image with a static black or white bar. So, I used a gradient to help blend each division specific color into the large image of the product they would be advertising on each board. The “Best Price Guaranteed” mark sits in the middle as the focal point for the board.